Online reputation management is not something new, even though it may seem more relevant now compared to a decade ago. However, it actually has been something that people were aware of since the internet first started popping up in people’s homes. Services and platforms popped up right away such as Epinions that allowed people to share their opinions, and people certainly had them. With the advent of blogs, discussion boards, and similar sites people found they could easily share their opinions.
Social media has only heightened the need for proper online reputation management as now it only takes seconds for something to go viral versus days. Online reputation management is the process of making sure that a brand stays positive to prevent damage from one mistake, and also to make sure that how you Brand Yourself online is true to the brand image. If a business is being impacted by a poor image online then strategies are created to figure out how to stop it. If a brand is positive online, than online reputation management focuses on how to keep it strong.
Certain industries naturally have to be more concerned about their online brand than others, such as the hospitality industry. Since the beginning of time it seems hotels, airlines, resorts, and similar have been affected by reviews. Without even thinking you can likely name a hotel chain that you would trust and one that you would never book a room at. Within the world of hospitality brand is very strong.
This means that a good reputation has to be vigilantly maintained to keep future bookings high. Now people can easily leave traveler reviews in places such as Yelp, but they can also leave reviews on their own social media sites. One negative comment on Twitter or Facebook can instantly reach another 100 people. This makes the internet highly important when it comes to travel and even image management even more important to the hospitality industry. There is no reason to be fearful though; because with the right firm behind you maintaining a positive brand is not an impossible feat.